Advertise

Road News is an independent Australian publication covering exotic and luxury cars. Our audience is made up of genuine enthusiasts and buyers in the Australian market. They are people who research carefully before they spend, and who influence the purchasing decisions of others around them.

The Audience

Our readers are Australian. They are researching prestige and exotic car purchases, or already own vehicles in this segment. They read for buying guidance, ownership insight, and Australian-specific information they cannot find on international publications.

This is not a casual traffic audience. People visiting a buying guide for a $400,000 Ferrari or a detailed breakdown of Luxury Car Tax are engaged and purposeful readers.

Partnership Formats

We work with partners who are relevant to our audience. Current formats include:

• Branded content: Long-form articles produced in the Road News editorial style, clearly identified as partnered content. Effective for dealers, finance providers, insurance specialists, and importers.
• Newsletter sponsorship: Placement in our weekly newsletter, delivered to subscribers who opted in for Australian exotic car coverage.
• Display advertising: Standard display positions within article pages and category pages.
• Custom packages: If you have a specific campaign objective, we are open to discussing formats that suit your brief.

Who We Work With

Road News is the right platform for businesses whose customers are buying or considering exotic and prestige vehicles in Australia. This includes:

• Ferrari, Lamborghini, Porsche, McLaren, and other prestige dealerships
• Specialist and grey import businesses
• Prestige car finance providers
• Agreed value and classic car insurance providers
• Detailing, storage, and specialist servicing businesses
• Luxury travel and hospitality brands reaching a high-net-worth audience

Get the Media Kit

For audience data, rate card, and current availability, email us at:

advertising@roadnews.com.au

We will send through the current media kit and availability within one business day.